How to Effectively Acquire More Cars From Consumers, led by Andrew Sweet, VP of Integrated Solutions, and Khary Bizzell, Senior Manager of Integrated Solutions at ClearCar, explored how dealers can more effectively acquire vehicles directly from consumers. The session emphasized the growing threat posed by national players like CarMax and Carvana, who collectively buy around 200,000 cars a month from consumers.
Mr. Sweet discussed his journey developing ClearCar, a platform designed to help dealers simplify vehicle acquisition through their websites and service lanes. Meanwhile, Mr. Bizzell drew on his extensive experience at CarMAX, where he played a key role in growing their trade-in program.
Key takeaways included optimizing dealer websites for better consumer engagement, improving communication and follow-up on leads, aligning sales and service pay plans to incentivize acquisitions, and integrating ClearCar to enhance pricing precision and condition evaluation.
Watch the full webinar here.
